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Gwangbokdong Street

Busan’s version of Oxford Street, Gwangbokdong Street is a true shopping mecca. Stretching from the foot of Yongdusan Park to Gukje Market, there are well over 100 shops selling everything from cutesy phone cases to folk crafts and high-end cosmetics.

Shopping in South Korea is a unique experience and prices are low, especially for high street fashions. Check out the stores selling tea dresses and pastel coats, and pick up a bargain at the outdoor street stalls while K-Pop blasts from storefront speakers and groups of stylish young women link arms as they wander down the avenue. Look out for any new stores opening, too -- they often hold welcome events where you can pick up some freebies. And at the Korean makeup stores, you’ll often get a ton of free samples even if you buy only one item. On weekends, lively Gwangbokdong Street is open to pedestrians only.

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